First of all, portable USB drives make transferring information from a work computer or school computer to a home computer very easy. It doesn’t matter whether you are a student or business person, the usability of these small devices is great. Many people often download their music files onto the drives, so they can listen to their own music whether they are at work or at home.

Because of this high usability, they make a great giveaway item for your customers and prospects. Choosing this item will allow you to gain a higher level of customer loyalty, as well as secure more buying customers. While you may squawk a little bit about the price of this promotional strategy, you will find that in the long run, it will pay off for your business.

Pricing of the promotional flash drives will obviously be more than what it would be to give away a pen or tote bag to your customers. However, purchasing them in bulk can save you a lot of money. The size of the flash drive will also reflect in the price. Coming in sizes from 1GB memory to as much as 32GB, you should make sure you choose a size that will allow your customers and prospects to use it, without leaving your business broke. Many find that the 2GB and 4GB drives are the perfect size to give away.

When giving out portable USB drives to promote your business, you can customize them by having your company logo embossed on the side. Just don’t forget to download your business presentation onto the drive itself. You will find it is a great way to get your message across and instead of spending money on brochures that they will just throw away, you can use this device to get your message across.

Data Storage
The most obvious way to use portable USB drives in your business is to use them for data storage. Many employees are required to actually take work home with them. Providing employees with laptops to take home can be quite costly. However, if they have a drive and already have a computer at home, they can actually transfer data from one computer to the other with ease. Many companies actually use them in place of floppy disks or compact discs.

Employee Incentives
If you choose not to give them to employees to use when they take work home with them, you may instead want to use them as employee incentives. An employee who has perfect attendance or produces exemplary work may feel more appreciated by receiving such a high quality gift. Because it can be used to store a wide variety of data, such as music files, they will find it to be a very rewarding gift.

Promotional Items
Last, portable USB drives can also be used as a promotional item for your business. Just get your business name and logo imprinted on the side and you have a great giveaway. Combine it with a presentation to be added on the drive and it becomes a great marketing tool. Many businesses often use this type of device as a sales incentive for their current customers. For example, if the customer spends $100 on their next order, they receive a drive for free. It may be all that you need to increase your sales.