The first thing to think of when choosing trade show giveaways is your prospective customer. You must choose an item that is going to appeal to them and, hopefully, one that is closely related to your business. For example, if you have a business that sells computer software, you may want to consider investing in some imprinted USB flash drives. This item is closely related to your business and will be something that is valued by your customers.

Of course, you also have to consider what you want to accomplish with the products you choose to giveaway. Is the goal to increase your customer base or thank your current customers for their patronage? No matter what goal you have, however, the gifts should be well thought out and be one that is appealing.

Last, you will probably have a budget for this particular strategy. You must be sure that, regardless of what product you choose, you order enough of them. The main thing to remember is that your business will more than likely have more than one show to attend during the year and by ordering a large quantity of the same item, you can actually save money.

If your business is going to stand ahead of the competition, you, as a business owner, must make it happen. One way to do this is to attend a variety of shows and choose your trade show giveaways carefully. You may want to save money and order the cheap promotional pens, but it is more important that you do your best to match your giveaway item to your business and the needs of your customer.

Memory sticks, also known as thumb drives, pen drives, and flash drives, are a device that is used with the computer.  They actually can store information on them, which means your computer doesn’t have to be overloaded.  If your computer doesn’t have enough memory on it to do the things you want to do, all you need to do is get a memory stick.  It will make things much easier.

So how can these do the trick for your business?  It is a simple matter of ordering them in bulk and having them customized for your business.  Imprinting the name of your business on them and your company logo can get your business noticed.  Whenever someone uses the drive, it will be your business that is seen.  Sounds simple, right?  The truth is, it couldn’t be any easier.

All you need to do is plan out what you want imprinted on the outside and you can even upload your company information onto the drive itself.  In fact, a lot of businesses are now using this device for their company catalog.  Instead of printing up the catalogs to mail to the customer, they upload the catalog on the device and make it easy for their customers to see what they have to offer.  Not only that, you will find you can use them in different marketing strategies to increase your sales even more.  For example, if you want more sales, just let your customers know you will be giving away a flash drive to them for any buying customer they refer.

If you want to stand out from your competition, you have to do something different.  Instead of giving away a company calendar to your customers, give them memory sticks that have been imprinted with your company information.  You will find it will definitely grab everyone’s attention that sees them.

First of all, let’s explain the difference between a flash drive and a thumb drive—because they are virtually the same thing. They are both portable, both can hold huge amounts of data, and can be customized. The only difference is that thumb drives have a little switch that can be moved to protect whatever is it you’re putting on your drive. This will prevent someone accidentally deleting or overwriting information on the drive.

Custom thumb drives have many uses, some of which you may not have considered. Here’s a list of a few ways a company or individual can use their thumb drives:

—A unique marketing tool. Don’t just pass out thumb drives with your company logo on them at the next trade show, include something on the thumb drive that will make a client or potential customer remember you. Some companies put special presentations, a complete catalogue, or an informative product video. Most suppliers can handle bulk orders, which makes putting data on you thumb drive easy.

—A thoughtful gift. Imagine you’re giving your parents a surprise anniversary party or you’re getting married and want to give out a unique favor. A thumb drive loaded with pictures or a video of the happy couple is the perfect item to hand out at large events. It’s also a neat class reunion gift.

—A great way to carry around text books. A thumb drive has enough capacity to hold every college textbook you need. If you can download it, you can put it on a thumb drive and have every book in your pocket. Pretty neat.

—Perfect for military families. People in the military often send out mass e-mails around the holiday updating everyone they’ve left behind in their travels. Why not send out a message, photos and videos of your family in a USB that says: Happy Holidays?

Use your imagination and find your own unique use for these little data-carrying wonders.

Because so many people use flash drives, putting your company logo on them is the perfect way to build good will with your customers and potential clients.

This portability and relative low cost is what makes flash drives so popular to companies who want to market themselves effectively. While branded flash drives can be expensive, many experts believe that you get far more marketing benefits from a USB than traditional hand-outs, such as magnets and pens.

Branded flash drives can be a powerful marketing tool because they are considered to be an item that has intrinsic value. It’s not something most people would throw away, because, depending on the capacity of the item, USBs can be expensive.

Because of this, clients and customers will use the USB, and will think of your company in a positive way every time they store data on it. For this reason, you do need to buy quality product and not opt for the lowest price available.

Fake USBs or ones that are poorly made and break can cause ill will. Imagine an important client losing important data stored to a USB with your company logo on the outside. That’s why, if you are going to spend the money on branded flash drives as a marketing tool, it’s best to buy good quality ones that are guaranteed.
Branded flash drives with key chains or lanyards increase the uniqueness of the giveaway, as well as increase the device’s practicality. Such gifts have become more and more common because they work and are highly valued by the recipients.

1. Personalized flash drives will come in a wide variety of styles. While some business owners may not consider the style important, the truth is, the style can matter a lot. First, the customer wants something that is going to be easy to use and they want something small. While giving away a larger and more complicated drive may not effect the results of your campaign too much, by choosing the right style, it could sway a few more people toward your business. One of the more popular styles is those which have twist-style caps that are still attached when opened, as the cap is not going to be easily lost.

2. With drives coming in varying sizes, many businesses often find they are leaning toward those with less memory. Most of the reason has to do with the cost. The more memory you give away and the higher the cost will be for this strategy. However, if your budget will afford it, go with a higher memory. The more memory you give and the better reputation you will earn for your business. It is more usable for the individual, they will consider it to be a more valuable tool. As they come in sizes from as low as 2GB to as high as 64GB, you will find there are plenty of options to choose from.

3. When ordering your personalized flash drives, you must also consider the imprinting that you will have done on them. The key is grab the attention of anyone who sees it. Although, if you put too much on the drive, it can be too busy. If you don’t put enough on the drive, they may not connect it to your business. For this reason, always have the name of your business, your website, and your company logo, if you have one. Anymore than this and anyone looking at it may only consider it to be a jumble of words together. Make sure your business stands out on the side and you will get more positive results.

First of all, portable USB drives make transferring information from a work computer or school computer to a home computer very easy. It doesn’t matter whether you are a student or business person, the usability of these small devices is great. Many people often download their music files onto the drives, so they can listen to their own music whether they are at work or at home.

Because of this high usability, they make a great giveaway item for your customers and prospects. Choosing this item will allow you to gain a higher level of customer loyalty, as well as secure more buying customers. While you may squawk a little bit about the price of this promotional strategy, you will find that in the long run, it will pay off for your business.

Pricing of the promotional flash drives will obviously be more than what it would be to give away a pen or tote bag to your customers. However, purchasing them in bulk can save you a lot of money. The size of the flash drive will also reflect in the price. Coming in sizes from 1GB memory to as much as 32GB, you should make sure you choose a size that will allow your customers and prospects to use it, without leaving your business broke. Many find that the 2GB and 4GB drives are the perfect size to give away.

When giving out portable USB drives to promote your business, you can customize them by having your company logo embossed on the side. Just don’t forget to download your business presentation onto the drive itself. You will find it is a great way to get your message across and instead of spending money on brochures that they will just throw away, you can use this device to get your message across.

1. Usability. Your customers will find USB pen drives to be much more usable than a tote bag, umbrella, or pen. Let’s face it. Just about everyone has a computer. They can use this item to either store data or transfer the data from one computer to another. Many find they are great to carry their music on and then they have the option to listen to it on any computer they are using.

2. Upload Information to Your Customer. Give a customer a pen with your company logo and website name and you will get your contact information out there. Give them a pen drive and you can upload more information so that your customer has all the information they need to make a decision regarding your business. You can include product information, ordering information, and FAQ about your business. The more information they have at the disposal, the better your results will be.

3. Branding Your Business. USB pen drives are also a great way to help brand your business. They can be ordered in a variety of styles, as well as colors. Order them in your company colors and it can help your business to stand out. You can also order them in shapes that are relevant to your business. For example, if you own a website selling romance products, order one in the shape of a heart and it will help you to successfully brand your business.

Referral Incentive
Promotional USB Flash Memory can be used in a referral incentive program for your business. By choosing to give this away to customers who refer another buyer to you, you will be working on building and securing that relationship with them. This, of course, is a very important factor in the success of any business. Building customer loyalty will keep your customers coming back.

Sales Volume Incentive
The choice to give out a memory stick to customers who purchase a set amount of items can be one of the most effective ways of using this promotional item. How many times to you up your purchases to receive free shipping? People like to feel that they are getting a bargain and when you give them the opportunity to receive a high quality flash drive for free, they are more apt to purchase more products to get it.

New Customer Incentive
Another potentially profitable use of the flash memory stick is to use it for an incentive for new customers. You can either combine this with the above mentioned sales volume incentive or use it for every new customer, no matter what the amount of their first purchase. As previously mentioned, consumers like to get a bargain. All it may take is the offer for a business to acquire a large number of new customers. The profits will definitely prove its worth.

Of course, these are just three ideas for how you can use promotional USB flash memory in your own marketing strategy. As every business is different, spend some time brainstorming on additional uses for them. Quite often you will find that the more creative you are, the more your profits may be.

Giving away personalized USB drives can be a great strategy. The drive or memory stick is actually a device that can be used on the computer to either store data or transfer data to a different computer. This device can be used for the purposes of both work and home. Many people often use them to store their music on them and then listen to them at both work and home. Others choose them use them as an efficient method of bringing work home with them.

If you choose to give away these memory sticks to your current and potential customers, make certain you do more than simply have your information imprinted on the outside of the drive. Get creative and upload some information about your business on the drive. Whether it is a presentation about how your business can help them or a product catalog, this information may be all that is required for them to make a decision to purchase from your business.

By utilizing personalized USB drives in your marketing strategy, you will find your business being viewed as a more professional business, as well as one that is interested in giving the best to their customers. After all, by giving away a product that has such a large usability factor and one that is perceived to be of a higher value, you are making a statement to your customers that they are important and deserve the best.

Think Quality, Not Quantity
Unlike pens and calendars, a personalized USB has a high value. This, of course, is not just in the cost. The fact is, potential clients will think of your business in a higher regard when you give them something of value. When purchasing the drives, choose one from a quality manufacturer and choose one with a large enough storage that it can be used effectively by your potential customers.

Give Your Strategy Thought
Because the cost of a personalized USB is much higher than personalized pens, you will want to purchase less and develop a strategy that you feel will be more effective. One method that seems to have great results is using the memory stick as a referral incentive. In other words, if your current customer refers a buying customer to you, they would receive the memory stick as a thank you. Another method is to give them away to potential customers at special events. Handing them to anyone and everyone is just not possible.

Information Overload
What makes these drives such a wonderful gift is that your potential clients can use them on their own computers. They make transferring data or storing data convenient for the user. However, if you upload too much information on them, your customer will have less storage for their own data. Instead, include a small presentation on them with your company information and any other information that will allow them to make the right decision regarding your business and products.