Top Three Ways to Use Promotional USB Drives in Your Marketing Strategy

A mistake that many people make when creating a marketing strategy for their business is using the same old standards.  If you don’t change it up, you are going to find that instead of grabbing the attention of your target market, you are simply going to bore them.  This is the same thing that happens when businesses hand out the same old promotional items every year.  Instead try something different.  The following are the top threes ways you can use promotional USB drives in your marketing strategy.

1. Promotional USB drives can be used as an incentive in a customer referral program.  If one of your current customers refers a buying customer to your business, they earn the drive.  Of course, this strategy is only going to be effective for those businesses that have a higher average sale.  Giving away this item on a sale of $10 is obviously not going to benefit your business. However, if your average sale is $100 or more, it is a great way to acquire new business.   You may be surprised by how many new customers you acquire using this particular strategy.

2. The drive can also be used as product catalog for your customers.  To order products from your business, all they need to do is insert the drive into the USB port and everything you have available will be right on their computer.  Not only do you make ordering easier for your customer base, but you get to save money on large printing costs.  This is a great strategy to use, as it easily brands your business and shows your customers that you want to make everything easier for them.

3.  Many businesses also find great results by simply handing the promotional USB drives out at seminars, conferences, and events within their community.  The more you get out into the public, the more your name will be seen on the side of the drive.  When imprinting your information on the side of them, always be sure to include your business name, your company logo, and your web address.  Anytime they are being used, the information imprinted on them will be able to be seen by all.

These are three of the ways you can use a flash drive to promote your own business.  The key is to be creative and do something for your prospects and customers that your competition is not doing.   Even if they are doing nearly the same thing, improve on it and do it better.  The results will make your efforts worthwhile.